Many retailers try to turn consumers on to popular habit with Free Comic Book Day
Many retailers try to turn consumers on to popular habit with Free Comic Book Day Published Friday April 30th, 2010 By Bernard C. Cormier Times & Transcript Staff May 1 will be the 9th Annual Free Comic Book Day (FCBD) at comic book specialty stores around the world that have accounts with Diamond Comic Distributors. It happens during the first Saturday, each May. As one would expect, the event results in physical movement patterns among comic fans that are similar to that of a university freshman year pub-crawl in which participants get plastered for free. You get the picture. Whether you "get" it or not, you'll be able to get free comics, especially printed for the event, at most comic book stores on that day, providing that the establishment you visit is participating. FCBD is the result of North America's comic book industry attempt to profitably rebuild itself in the late-1990s and attract new clients while keeping the ones it already had. Much to their [...]